
The Department of Communication and Media offers five B.S. programs for Rensselaer students.
B.S. in EMAC (Electronic Media, Arts, and Communication)
This program provides a unique interdisciplinary curriculum that combines communication and arts with concentrations in Digital Storytelling, Graphic Design, Interaction Design, Marketing Communication and Design, and Sound Design and Popular Culture. This program encourages students to be creative problem solvers, critical thinkers, and entrepreneurs who will use media technologies in innovative ways in industry, art, and education, giving them a flexible advantage in today’s challenging economy.
B.S. in Communication
This program provides an interdisciplinary approach to the study of communication in today’s information society. It provides both a theoretical foundation in basic communication principles and a hands-on education in applying those principles to communicating in a world driven by technology and new media. This program offers students optional tracks of study: media and culture, human-computer interaction, professional writing and presentation, literature and expression, and design studio. These tracks provide coherent sets of courses to give students breadth and depth within a subject area.
B.S. in Communication with a Concentration in Graphic Design
This program provides a curriculum for undergraduate students who seek professional careers in the authorship and design of information for communication purposes. It provides a focused study in communication design for print and digital media and prepares students for a 21st century professional career developing and designing communication experiences for the good of society.
B.S. in Information Technology and Web Science (ITWS) with a Concentration in Communication
This interdisciplinary program is offered in cooperation with the School of Science. Students learn about the physical science underlying the Web and the social science of its impact. They also learn the skills involved in running large-scale information systems and developing Web applications. Students take a core set of courses in Web and IT development, along with courses in management and communication.
B.S. in GSAS (Games and Simulation Arts and Sciences) with concentrations in Human-Computer Interaction & Writing for Games (B.S. in Communication)
This interdisciplinary program allows students to choose specific concentrations, such as art, programming, writing, human-computer interaction, management, and cognitive science to prepare them for careers in all sectors of the video game industry. From commercial blockbusters to independent games, serious and experimental games, and games as art, our graduates are excelling in the industry.
Students may enhance their education by adding a minor, dual major, study abroad, internship, or even a co-terminal graduate program.
Freshman and transfer applicants to the B.S. in EMAC and the B.S. in GSAS require a portfolio review as part of the admissions process.
For additional information, contact Tamar Gordon at gordot@rpi.edu.
Rensselaer Polytechnic Institute (RPI)
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